Radio Advertising is David's Slingshot

This book is the bible for growing America’s small business success through the effective use of radio advertising. It was written for advertiser reading.


The success of thousands of advertisers who have believed in and used the Warner Concepts has validated and proven the information in this book.

I've read nearly every book about advertising and marketing published in the last three decades or so, and I've never read a more thorough, practical guide. Norton Warner knows his stuff - he's been doing it for a long time - and he builds a compelling case. I have applied the techniques in this book, and they work every time.  It'll change your approach to advertising, and it'll transform your business.