Owner of the Shepherd Group in the late 1990s
"I became owner of four Shepherd markets in the late 90s. The Moberly stations, an AM and two FM stations were grossing around 1.5 million. Today, we are grossing 2.6 million a year in Moberly, a community of 12,000. We have used the new Warner Concept System in all our markets. Norton and I both believed in the power of radio advertising. What we have now is just a different way to deliver our belief. "
Author's Note: David suggested in the late '90s that we make shorter videos designed to educate the client.
Each time the sales rep plays the WCS videos the sales rep learns the material.