The System
Only FOUR Sales Calls to a New, LONG TERM Client!
The Warner Concept System (WCS) is a collection of short sales videos designed to be viewed by sales reps AND the business owner.

This revolutionary sales tool was created to bring on new long-term clients while training the sales rep at the same time!
Bringing on New Clients
I. Growing Your Business  -  START HERE
Businesses who are looking to grow will be interested in viewing The Mission and The Invitation.

Your sales rep's objective is to get the prospective client's email address. Let the client know your station will email a LINK to these two programs. This lets advertising clients watch these videos on their own time, on a computer, tablet or Smartphone at home or the office. Before you leave, give them the booklet, "Growing Your Business with PFP." Establish a follow-up date; when does the client think he/she will be finished watching the videos?

  • The Mission 3:39
  • ​The Invitation 17:00
  • Click here to view these two videos
II. Your Campaign  -  2ND SALES CALL
Set up a 29-minute appointment to watch the Campaign videos together, at the station conference room or the client's business. If at your conference room, several clients may be invited to view these programs.

Value Story information leads to an ad campaign that works. The Sperry Campaign demonstrates an effective ad campaign resulting from a Value Story Interview.  After viewing these videos, each client should be given a "Value Story Interview" booklet. Establish a follow-up date for a private Value Story Interview.
  • The Value Story Campaign (6:00)
  • Value Story Homework (8:00)
  • Value Story Interview (3:00)
  • The Sperry Campaign (12:00)
The Value Story Interview - 3rd SALES CALL
Make a 60-90 minute private appointment to conduct a client Value Story Interview. Newly hired sales reps should enlist the help of the GM, SM or an experienced sales rep to conduct the Interview. Record and transcribe the interview for preparing your client's radio campaign.
Present the Campaign Ads - 4th SALES CALL - On the Air!
Present to your client the initial on-air ad campaign that was created using information from their Value Story Interview. Eatablish the budget. Newly hired sales reps should enlist the help of the GM, SM or an experienced sales rep for budgeting. Write up the annual order using PFP scheduling. On the air!
After the Sale
III. Your Success
Prevent cancellations. These two programs will show your client how to measure the results and what he/she should expect from this campaign. This will keep the client on the air long term.
  • Measurement (9:00)
  • Expectations (11:00)
At its Best...
You can bring in a business owner in the morning to watch the WCS videos and have an annual contract by lunchtime. When the lightbulb goes on, it goes ON.

There are lots of business owners who are eager to find solutions. Most do not know how to increase their sales and they may or may not have much budget. The WCS videos will show the client how they can grow with radio on any size budget.

Watch Videos Anywhere
•  View with the client out in the field or in your conference room at the station.
•  Watch via desktops, laptops, tablets and phones.
•  You will need cell or internet access to view the videos.
Benefits of Membership
  • 24/7 access to the Warner Concept System videos (clients watch with sales reps)
  • ​24/7 access to The Concept videos, the longer version (for sales reps only)
  • INVITATION web page that sales reps can use to introduce clients to the Warner Concept System (The Mission video) and invite businesses to grow with you (The Invitation video)
  • Implementation Guide – step by step instructions, scripting, etc.
  • ​Client tracking sheets to track viewing progress
  • ​Phone and email support for any questions from you or your sales reps
TIME is your Enemy
The WCS video service is offered as a Market-Exclusive so competing radio stations will not have access to this sales system. Act now to claim your market and build your stations. You can do this!

Apply for WCS Membership – no obligation.

Starting at $99/month for non-rated markets.
Starting at $500/month for Arbitron-rated markets.
Copyright 2018 - Warner Concept System. LLC - All Rights Reserved