Owner - KWIX (AM) & KRES FM in Moberly, MO
Proclaimed "The Most Successful Small Market Radio Stations in America" by NAB in 1966
"The Concept* was presented to us by Norton Warner late in 1969 to use on a trial basis. After reaching $325,000 in 1967 we leveled out for the next couple of years at about $400,000. For the first time we found we had the power to oversell a client. The information, techniques and tools in The Concept took us off the plateau and enabled us to move on up to $500,000, then to $1,000,000 and then to $1,500.000."