Comfort Zone Budgeting is an informal method of budgeting. When your client's confidence in radio grows the budget should grow.
Growth Budgeting is preferred by an established business with a history of sales income and profitability. As your client's confidence in radio grows, your client's budget should also grow.
Your client's monthly Value Story Budget should coincide with consumer monthly buying patterns. Value Story ads are non-price, non-promotional advertising. Some buying patterns are unpredictable. In this case the client may allocate the same on-air schedule every month.